November 2002
Every Business Needs the Right Start

Auckland, New Zealand

A new service called BusinessStart was launched today by Auckland-based e-solutions provider Cymbiotix. "Every successful business needs the right start", says Daniel Manford, Director of Business Solutions, "and we can ensure they put their best foot forward."

The BusinessStart package operates as a one-stop-shop for all the advertising and marketing needs required by start-up companies. "We offer an end-to-end solution", said Mr. Manford, "with services including brand development, the creation of business cards and letterhead, yellow pages advertising, domain-name and email registration, website development and search engine optimisation - if you can think of it, we can do it".

Companies normally have to deal with many different suppliers to obtain such a variety of services - from marketing companies to web developers. "This is an inefficient use of time and can lead to misunderstandings," said Mr. Manford, "with BusinessStart companies can concentrate on getting their business up and running and let Cymbiotix take care of the rest."

Dynatomy Productions, an educational CD-ROM producer (www.dynatomy.biz), has already made use of the service and is very impressed with the integrated approach. "There are so many things to think about when you are starting a new company", said Heather Clark, Director of Dynatomy Productions, "having a single point of contact to develop a brand and carry it through into the business cards, letterhead and a website, saved me significant time and money, and generally made my life much easier."

Cymbiotix also provides a consultancy service to help clients leverage maximum business advantage from the internet. "We find many new companies know that they need to have a internet presence but are unsure how to take best advantage of the opportunities afforded by the web", said Mr Manford, "we help them develop internet, intranet and extranet strategies that ensure they remain technologically viable".

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About Cymbiotix

Cymbiotix Group Limited was formed in 2002 to provide integrated software and creative solutions for business and academia.

Cymbiotix brings together the unique mix of skills in a classic father-son management team. Before forming the company both Chris and Daniel Manford achieved national recognition for their work. Chris Manford (Father) boasts over thirty years providing IT solutions for business and education, winning the Computer World Excellence Award for Technology in Education. Daniel Manford (son) was in the Owlcentral team that was a finalist in four categories of the TUNAZ Innovation Awards, and won best e-business innovator for their work with online automated document assembly.