October 2002
Cymbiotix Enters IT & Creative Solutions Marketplace

Auckland, New Zealand

Today Cymbiotix announced that they were to enter the much-contested IT and creative solutions marketplace. Cymbiotix will provide a wide array of IT solutions and media services for business and academia. "With so many companies already in this market segment, it is essential to have a clear plan to survive and thrive", said Chris Manford, Director of Educational Technology.

Cymbiotix has three divisions: internet business solutions, internet academic solutions and advertising media. "One of our strengths is in the breath of services that we provide", explained Mr. Manford, "in an ever-specialising industry Cymbiotix offers bespoke end-to-end solutions that are only possible by utilising a team of professionals with diverse skill-sets: analysts to graphic artists, programmers to instructional designers".

Internet business solutions range from simple e-brochure websites to complex database-driven e-commerce and e-business applications that integrate with existing processes and technologies. "The key here is in understanding a client's business processes", said Daniel Manford, Director of Business Solutions, "then tailoring a technology solution that most effectively solves the business problem".

Internet academic solutions have a pedagogical focus and use web technologies and multimedia to create a range of learning solutions from educational CD-ROM to online learning. "Our aim is to enhance conceptual understanding and application of knowledge through the utilisation of innovation across a range of technologies", said Chris Manford, Director of Educational Technology.

Advertising media solutions range from end-to-end brand development of traditional paper-based materials and advertisements, through to interactive animation and web-based campaigns and promotions.

The name Cymbiotix was coined to embody the company's guiding philosophy of building symbiotic relationships. "From a business perspective this means the relationship between ourselves and our clients must be mutually beneficial," explained Mr. Manford, "and from a product perspective this means our solutions are only viable if we can seamlessly integrate and support the client's existing and proven processes with our new and innovative thinking."

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About Cymbiotix

Cymbiotix Group Limited was formed in 2002 to provide integrated software and creative solutions for business and academia.

Cymbiotix brings together the unique mix of skills in a classic father-son management team. Before forming the company both Chris and Daniel Manford achieved national recognition for their work. Chris Manford (Father) boasts over thirty years providing IT solutions for business and education, winning the Computer World Excellence Award for Technology in Education. Daniel Manford (son) was in the Owlcentral team that was a finalist in four categories of the TUNAZ Innovation Awards, and won best e-business innovator for their work with online automated document assembly.